North Face Just Pulled A Bud Light — It’s BAD

By
David Rufful
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OPINION | This article contains commentary that reflects the author's opinion.

Some companies have apparently learned nothing from the disaster unfolding before Bud Light and its parent company Anheuser-Busch.

The North Face outdoor apparel company has joined the ranks of Nike, Adidas, and other companies that have partnered with controversial left-wing activists to promote their products.

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The North Face announced its “Summer of Pride” with a video starring drag queen Pattie Gonia, who encourages viewers to “come out.”

Dressed in all-rainbow North Face gear, makeup, and mustach, Gonia says, “Hi, it’s me, Pattie Gonia, a real-life homosexual.”

“I’m here with The North Face. We are here to invite you to come out… in nature with us!”

“This tour has everything: hiking, community, art, lesbians, lesbians making art,” Gonia says.

North Face’s 2023 Pride collection is also targeting children with a wide selection of rainbow-clad clothes, including a T-shirt that says “outdoors together.”

The brand is reaching out to children between 2 and 7 years old.

North Face has promoted the video to its 5.3 million followers on Instagram. Clothing for adults in the collection goes up to $165.

North Face says its 2nd yearly Pride event includes plans to “gay sashay across the nation.”

The events are held in Portland, Ore., Denver, Colo., Columbus, Ohio, San Francisco, Calif., Salt Lake City, UT, and Atlanta, GA.

“Atlanta G-A…Y? because you’re there,” Gonia says.

Many American have vowed never to wear to North Face again over the company’s blatant activism and targeting of children.

“No more northface gear for us,” one person responded.

“I don’t buy any of their stuff but I won’t start either,” another person said.

“Nooooo!!! Not my NorthFace too!!!” one person lamented. “Well, I guess it’s Columbia and Patagonia for me goin forward.”