OPINION | This article contains commentary that reflects the author's opinion.
“Bros,” Hollywood‘s newest LGBTQ romantic comedy, came in fourth place with only $4.8 million at the box office.
Billy Eichner, who co-starred in the film and co-wrote it with director Nicholas Stoller, blamed “homophobic weirdos” for causing the poor performance at the box office.
He argued that “straight people, especially in certain parts of the country, just didn’t show up for Bros.”
Eichner claims the low ticket sales could not be due to poor quality.
Eichner said, “Last night I snuck in and sat in the back of a sold-out theater playing BROS in LA,” he tweeted.
“The audience howled with laughter from start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.”
Eichner added, “Rolling Stone already has BROS on the list of the best comedies of the 21st century.” He also added that heterosexual people did not want to see it.
“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., straight people, especially in certain parts of the country, just didn’t show up for Bros,” Eichner wrote. “And that’s disappointing, but it is what it is.”
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight” as “it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often,” he concluded.“Bros,” Hollywood‘s first LGBTQ romantic comedy, came in fourth place by bringing in $4.8 million at the box office.
Bros Review: A Degenerate Lust Story Mixed With Child Grooming https://t.co/z55AejTyX5
— The Bar Room Podcast 🇺🇲 🇲🇨 (@SocietyMovies) October 2, 2022
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
— billy eichner (@billyeichner) October 2, 2022
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ❤️🌈
— billy eichner (@billyeichner) October 2, 2022
I don’t think this kind of sales pitch is gonna work. https://t.co/q2Rg6vwxco
— David Reaboi, Late Republic Nonsense (@davereaboi) October 3, 2022
"Support me or you're a homophobe" doesn't have the marketing power it once used to thanks to overuse. That's good to see. May this movie die a thousand deaths… https://t.co/a29vGsVU2t
— Derek Hunter (@derekahunter) October 3, 2022
Bros completely tanked at the box office and you’re a homophobe if you didn’t go see it. Kay https://t.co/R3A3WVatnG
— Max Lugavere (@maxlugavere) October 3, 2022
“You are a BIGOT if you don’t go see my failed movie.” https://t.co/I91nutjmG5
— Rod Dreher (@roddreher) October 3, 2022