OPINION | This article contains commentary that reflects the author's opinion.
Anheuser-Busch, facing a potential strike by 99% of its Teamsters union employees, is in a critical situation due to lagging wages and labor discontent.
The brewing storm follows a controversial ad campaign featuring transgender activist Dylan Mulvaney, which led to a significant boycott and sales decline for Bud Light.
The workers are demanding wage increases, job security, and better benefits, reflecting broader dissatisfaction with their compensation.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
— Ian Miles Cheong (@stillgray) April 9, 2023
Teamsters union President Sean O’Brien is pushing for a fair contract, warning of a nationwide walkout if an agreement isn’t reached.
“Without a contract by February 29, there won’t be any beer come March,” the union said on X. “Teamsters voted by 99 percent to authorize a #strike if this multibillion-dollar corporation fails to deliver a fair contract.”
“A raise, better health care, pension benefits, security for all 12 breweries, that’s all very important,” Teamsters Local 947 member Mark Buffington said.
The company, already dealing with fallout from its ‘woke’ marketing decisions, now faces the added pressure of a potential strike that could halt operations across 12 U.S. facilities.
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