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An investigative report from the NY Post uncovered a major reason why top-level executives at major companies like Nike and Anheuser-Busch are pushing brand endorsements to controversial social media influencers like Dylan Mulvaney.
If companies fail to include such endorsements, they risk losing their valuable “social credit score” in the Corporate Equality Index (CEI).
The CEI is reportedly overseen by the Human Rights Campaign (HRC), which is the largest LGBTQ+ political lobbying group in the world. George Soros’ Open Society Foundation has also funneled millions into HRC.
The social credit score can play a critical role in what makes or breaks a business.
Businesses can reach a maximum of 100 total points and earn the title “Best Place To Work For LGBTQ Equality.” Last year, 15 out of the top 20 Fortune-ranked companies received 100% ratings.
In order to receive a high score, businesses must consider the following categories: “Workforce Protections,” “Inclusive Benefits,” “Supporting an Inclusive Culture,” “Corporate Social Responsibility and Responsible Citizenship.”
Businesses that fail to meet the criteria lose points.
More on this story via NY Post:
More than 840 US companies racked up high CEI scores, according to the latest report.
The HRC, which was formed in 1980 and started the CEI in 2002, is led by Kelley Robinson who was named as president in 2022 and worked as a political organizer for Barack Obama’s 2008 presidential campaign.
A company can lose CEI points if it doesn’t fulfill HRC’s demand for “integration of intersectionality in professional development, skills-based or other training” or if it doesn’t use a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers.”
James Lindsay, a political podcaster who runs a site called New Discourses, told The Post that the Human Rights campaign administers the CEI ranking “like an extortion racket, like the Mafia.
It doesn’t just sit back passively either. HRC sends representatives to corporations every year telling them what kind of stuff they have to make visible at the company. They give them a list of demands and if they don’t follow through there’s a threat that you won’t keep your CEI score.”