OPINION | This article contains commentary that reflects the author's opinion.
Jack Daniel’s Whiskey is facing backlash from consumers after the company featured stars from the reality TV series “Ru Paul’s Drag Race,” a drag queen competition.
Superfan Pauly Michaelis reacted to the brand’s decision by destroying all of the Jack Daniel’s products that he’s collected over the years.
“For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands, and all American bad a** people. THEY WENT WOKE,” Michaelis said.
“THEY took a classic tradition of Americana that was the total defition of masculinity and made it WOKE and for this I say F*** YOU JD and all of your products. You will never have the honor of touching my lips ever again.”
More on this story via Western Journal:
Michaelis made good on his promise and made a video of himself throwing out and burning hundreds of dollars worth of Jack Daniel’s drinks and merchandise that had been in his home and his bar.
This comes in the wake of a controversy surrounding Bud Light, who decided to feature Dylan Mulvaney, a transgender activist and influencer, on its cans, leading to a massive backlash and boycott.
The thing is Jack Daniels and Bud Light, regardless of what one may think about the quality of their products, were considered very American brands. They were icons of American culture, being associated with cowboys, tailgates, and sporting events.
The people who drank them were patriotic Americans who were proud of traditional American values and the American way of life.
Now, both companies have caved to the woke virus and betrayed their target market. They are now facing serious repercussions for doing so, as the controversy does not seem to be going away any time soon.