OPINION | This article contains commentary that reflects the author's opinion.
Nationwide boycotts against Bud Light were triggered after the company partnered with trans activist Dylan Mulvaney.
The company produced cans to celebrate Mulvaney’s one-year anniversary of transitioning from male to female.
Many other companies are also partnered with Mulvaney, including the popular make-up company Maybelline.
The hashtag “boycott Maybelline” quickly began trending on Twitter.
Mulvaney posted a video to social media while applying Maybelline makeup and announcing that the social media influencer was “getting glam”:
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
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Calls to boycott the makeup company come following a similar campaign against Anheuser-Busch after it confirmed a partnership with Mulvaney.
One account on Twitter posted, “The latest fools to employ Dylan Mulvaney is makeup company. Get woke, go broke.”
Another user tweeted, “Hey [Maybelline] Women have fought for years to get to where we are, women’s rights are being taking back by these men, and you support it. Please all of us born women let’s [boycottmaybelline].”
Hey @Maybelline Women have fought for years to get to where we are, women’s rights are being taking back by these men, and you support it. Please all of us born women let’s #boycottmaybeline
— Universal Language Is Love (@Loveistruth7) April 24, 2023
Ok ladies, now @Maybelline is partnering with the degradation of women. #BoycottMaybeline https://t.co/ayiR7bLdOA
— Stacie Allison (@stacie_allison) April 24, 2023
Boycott maybeline products please.
Like other woke entities, they no longer are focused on women .
Colour me Trans.
It’s a NO from me.
— a tax payer called Maria (@midkentforbrit1) April 24, 2023
On Monday, reports surfaced that Bud Light had seen sales plummet by 17 percent since the Mulvaney partnership.
Country stars like John Rich, Travis Tritt, and Kid Rock made headlines when they announced they were done with the brand over the Mulvaney controversy.
Rich tweeted, “What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?”
