OPINION | This article contains commentary that reflects the author's opinion.
Target is scrambling and made “emergency” calls to managers and senior directors in order to address concerns about its “Pride collection.”
The retail giant is facing a “Bud Light situation,” according to a Target insider.
Due to nationwide boycotts, Target has lost $9 billion so far. The company’s market value has dropped over 12.6%.
Fox News reported that Target is secretly funding a group called GLSEN, which stands for Gay, Lesbian & Straight Education Network.
The left-wing group is accused of targeting children and working aggressively to implement “gender ideology” into all classes, even math.
Is this true, @Target? https://t.co/WZpk9BBhGo
— Elon Musk (@elonmusk) May 27, 2023
Target is facing major backlash after unveiling its “Pride Collection” of female swimsuits that are “tuck-friendly” with “extra crotch coverage.” Target offers over 2,000 products as part of its Pride Collection.
🚨BREAKING 🚨
Target stock has just COLLAPSED to its lowest trading value in a YEAR with no end in sight.
For the first time in my life, common sense Americans are standing up for themselves and committing to ACTION.
We are the majority. We are winning. We’re just getting… pic.twitter.com/7y0DBtUemi
— Benny Johnson (@bennyjohnson) May 26, 2023
This includes “gender fluid” mugs, “queer all year” calendars, and books for children as young as 2 years old that celebrate LGBTQ views.
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size.”
“From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the insider said.
“We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year,” the source said.
“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”
Store managers were told to make the “Pride products” less prominent in the store.
“The call was super quick, it was 15 minutes. The first 10 minutes was about how to keep your team safe and not having to advocate for Target.”
“The last five was, ‘Move this to the back, take down the mannequins and remove the signage,’” the source told Fox.
Target has removed some of the products designed and promoted by left-wing activists.
The company removed a sweater that read “cure transphobia not trans people” and a “too queer for here” tote bag.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said.
”Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
