Jennifer Lopez Poses For Scandalous Photo on 53rd Birthday to Promote Her New Brand ‘JLo Body’

By
Natalia Kay
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OPINION | This article contains commentary that reflects the author's opinion.

Jennifer Lopez posed for a photo shoot on her 53rd birthday to launch her new business called JLo Body by JLo Beauty. We shared the photos below.

Lopez explained, “I am the age I am, but I feel amazing and happier than ever. I feel like I’m just at my halftime right now and just getting started.”

“Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm,” she said.

The first product is a “booty balm” which is a cream/lotion that is meant to firm the skin’s appearance on the butt, hips, and thighs. It costs $65.

“We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty,” she explained.

Lopez is currently honeymooning in Paris with her new husband, Ben Affleck.

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Lopez went on to explain to her newsletter subscribers that she just had to make a booty balm.

“I want you to flaunt your best assets – yes, I said assets – and I want you to feel great doing so!” she encouraged her loyal followers.

A limited amount of booty balms have been released by the “Marry Me” star on the JLo Beauty website, with a full launch to follow in August.

The drop comes one week after Lopez tied the knot to Ben Affleck in Las Vegas, which she also confirmed in a message written to fans via her newsletter.

“We did it. Love is beautiful. Love is kind. And it turns out love is patient. Twenty years patient,” the “Let’s Get Loud” singer gushed.

The launch comes just days after she tied the knot to Ben Affleck in Las Vegas.

“Stick around long enough and maybe you’ll find the best moment of your life in a drive through in Las Vegas at twelve thirty in the morning in the tunnel of love drive through, with your kids and the one you’ll spend forever with. Love is a great thing, maybe the best of things-and worth waiting for.”